Update (11:40 am ET): As expected, Trump has confirmed that the White House wants to leave the Iran deal intact – for now, at least. In its official announcement, the administration said it plans to decertify the Iran nuclear deal on Oct. 15, but instead of withdrawing from the pact, it will punt the issue to Read More…
Tag: compliance
The Sad Truth: How Big Pharma Maintains Compliance, Brand Loyalty & Market Share
What can pharmaceutical companies do when their target audience cannot or will not comply with their prescribed medication recommendation? They target the caregiver, of course. For some patients, especially the mentally ill or the elderly, compliance is an issue. And Big Pharma does not want patients to miss a single dose of their medication. Compliance techniques are very Read More…