What can pharmaceutical companies do when their target audience cannot or will not comply with their prescribed medication recommendation? They target the caregiver, of course. For some patients, especially the mentally ill or the elderly, compliance is an issue. And Big Pharma does not want patients to miss a single dose of their medication. Compliance techniques are very Read More…
Laurie Powell
How Big Pharma Creates Diseases For Its Medications – It’s Big Business!
When pharmaceutical companies create a new drug, they are always looking for compounds that treat specific profitable disorders, especially if they have the potential for blockbuster status. Patent life is 20 years after the drug has been identified as viable in clinical trials – this means that no one else can make or sell the Read More…
The Danger Of Big Pharma’s Silent Hold Over The US Government
Lobbying allows special interest groups to control the way laws are shaped and how healthcare policies are both created and enforced. Pharmaceutical companies are some of the richest, most profitable companies in the world. Besides using profits to advertise products and influence prescription-writing target markets, Pharma spends extraordinary amounts of money on patents to protect Read More…